Today's blog will address the importance of researching a company before entering that all important interview and I'll also show you the best way to go about doing the research.
How often does your research matter in an interview situation? Great question. More often than not, it will be a case of you telling the employer what you know about the company. But don't be fooled into thinking the employer can't tell if you have done your research on his/her company. Researching is very important. Consider it one of the many steps it takes to land a job; in fact, it is probably one of the most important steps to the interview process. It shows the employer you don't mind doing a little work at home, that you are genuinely interested in the position, you want to outshine your competition and will go the extra mile to do your due diligence in finding the facts before wasting your interviewer's precious time.
Not sure how to research a company before the interview? Check out the "How-To" video I put together to help you figure it all out:
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